In San Francisco, we were taken with the wine menu at Bar Agricole. Instead of listing each wine by color category, the menu highlights each unique estate. 

Additionally, each page includes a brief introduction. Here's an example: 

"François Chidaine makes Vouvray and Montlouis; the latter is across the river from its more famous sister. The wines in Moutlouis are a bit more rustic with lovely honeyed, nutty aromas and flavors. The bournais FDP comes from a section of the vineyard where the vines are planted on their own roots."  

We love how this is not just a clever marketing and communication tactic — but a merchandising tool for assisting the customer in understanding the breadth of the list and producer.