Welcome to denim heaven.

From a merchandising perspective, there's something magical about 3x1 in NYC. The 460 different fabrics waiting to be transformed into the perfect bespoke jean are as mesmerizing as the loft, jewel-box space with retail and production under one roof. It's everything we love about an immersive retail experience: white-coated seamstresses and tailors measuring and sewing some the most innovative jeans combinations in the city.

Founded by Scott Morrison of Paper Denim & Cloth and Earnest Sewn fame, the brand name isn’t as mysterious as it may seem. 3x1 is a fast answer to the twill weaving construction for all denim. The brand oozes authenticity and Simplexity.

In addition to selvage, the brand offers raw and rare chambray materials in limited-edition, custom made or bespoke tiers ranging from $295-$1,200+ depending on the level of customization. Everything from stitching color and trim hardware to fit and styling is open to interpretation.