In times of transition, blue represents a sense of calm and has a very positive association, making it a very safe global color. Water and sky ground the landscape, bringing forth a sense of transparency, balance, and interaction. 

August feels very much like a blue month. The diverse shade range - coupled with the clean, digital aesthetic - is summer's last dynamic and vivid statement before fall approaches. Remember that in 2014, when this "it" color brings harmony to passionate palettes.