Artists are taking on the beauty industry with a colorful take on graphic design. 

Founded by Chelsea Kent, Scratch was born out of the simple idea "that nail wraps are really cool but most of the designs currently out there are not." Unlike traditional nail wrap companies, they team up with incredible designers, bloggers, and illustrators from around the world to develop a new monthly collection from a featured artist, and directly support the artist with a percent commission of every sale. 

Already in the market with limited designs out of their Los Angeles, CA studio, Scratch's latest collection features Caroline Burke, Kaylah, and Payton & Brian as part of a Kickstarter Campaign. As of last week, the project had exceeded its funding goal. Check out the fun video highlighting all of the designs here. 

We love how Scratch is making cool patterns available to a larger audience with a DIY product that does not require steady hands or time at the salon.