Boxpark, a temporary use installation created out of 60 shipping containers will open August 2011 in Shoreditch, east London. Marketed as a "pop-up", the mini-mall will be open for a minimum of five years and use sixty 300sq ft freight containers to house brand shops.

The concept aims to offer brands retail rents significantly lower than traditional store rents in what is an up-and-coming area for fashion brands and is almost 90% rented with nearly 40 brands including Superdry, Calvin Klein and Diesel. The full list of tenants has not been released but potential targets include: Carhartt, Stussy, Fred Perry, APC, Nigel Cabourn, Heritage Research, Nudie, and Religion.

A mini-mall of this scale begs the question: Is there an expiration date for popups to be truely flash retailing?

Boxpark The Future Of Retail from Roger Wade on Vimeo.