A new startup wants to connect customers with luxury goods - straight from the source - at a fraction of the cost by removing the name-brand labels. 

Launching with a membership-model, Italic promises to work directly with the factories and suppliers of brands like Gucci, Prada, Celine, Louis Vuitton, and Miu Miu to sell unlabeled products trans-seasonally. Members are limited to purchasing two items each month due to limited quantities.

The online platform connects craftspeople at factories diretly to shoppers without relying on buyer's cycles so that suppliers have the opportuity to control production, replentish in-season, respond more quickly to consumer demand, and earn significantly higher profits while passing “brand markup” savings onto customers. 

We've long seen retailers and in-house department store brands borrow from luxury goods and work with factories to produce collections at lower price points. Italic's approach's similar to that of Treasure & Bond at Nordstrom, Iris & Ink at Net-a-Porter, Kirkland Signature at Costco, or online startup Brandless - only they leverage radical transparency across the luxury segment.