Color matching is vital part of trends, graphics, printing, and apparel. Anyone who has launched a new logo or product can tell you that selecting the perfect red can be exhausting.

That's why we're stoked about a new e-swatch device, developed by master's degree student Chen Liao-hsun, called Color Elite. The portable invention matches, stores, and organizes a wide array of color swatch data from different fields and can be updated through an internet link.

Inspired by working with traditional paper color swatches which vary from industry to industry and don't contain a sufficiently broad range of colors, Liao-hsun created an alternative that does not become discolored or degenerated with humidity.

The invention also stores selected shades on a database and generate similar tones, offering the user different points of comparison.

We love the solution based thinking and innovation. Color Elite will be a great addition across industries.