Design

Menu Gamification

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Traditionalists who love convention can disagree with us all they want but we still love the inventiveness of this tapas menu. To naysayers who dare to assume that the quirkiness, lightheartedness, and insignias represent a fast-food atmosphere, think again.

Le Cabrera is one of Madrid’s most talked about gastro pubs and a regular meeting spot for chefs due to the collaboration between Argentinian mixologist Diego Cabrera and chef Sergi Arola.

Unlike the Michelin starred restaurants most associated with the culinary mastermind, Le Cabrera has a distinct fun-forward, lounge atmosphere that’s perfectly captured in a menu design that’s equal parts gamification and choose-your-own-adventure.  

 

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Update: Le Cabrera closed in 2016. 

Insight Location

Le Cabrera Madrid, Spain

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