A new train station delivery service is bridging the gap between retail and eCommerce in London. 

Doddle is planning 300 click-and-collect outposts in railway stations and high foot traffic places over the next three years to provide game-changing service for millions of online shoppers looking to send and receive parcels seven days a week.

The new concept, which has received £24m in investment from Travelex founder Lloyd Dorfman and Network Rail, has lured Amazon, Asos, and New Look to participate. The concept will also provide changing rooms for customers who want to try on clothes they've purchased from any online retailer on the way to or from work, a date, or Sunday supper.  

Captive venues have long been a growing segment for retail and we love this new take on augmenting the shopping experience with a solution that fits the needs of todays brand agnostic, convenience driven customer.

Think of Doddle as a personalized e-Popup.