Tomorrow, May 24th, nationally recognized elder care expert and aging authority Dr. Marion (Marion Somers, PhD) will be rolling into Times Square in her souped-up vintage Greyhound bus to kick off the nationwide tour with the 3in4 Association. The roadshow includes a contest where people can share stories about struggling to care with their loved ones. The winner will receive an ultimate "caregiver makeover" worth more than $50,000. 

A mobile campaign may seem like an odd choice for issues related to healthcare but we believe it is well worth a closer look from a cultural perspective. The key messaging, color usage, and generational appeal targets baby boomers who are caring for aging parents (who are also facing their own aging and retirement issues).

Combining health, wellness, and mobility works in unexpected ways.