Not so long ago, merchandisers would add a fluffy dog to a display to tug at the hearts of all of America. But, sometime in the past couple of years, fashion began embracing more animals.

Have you noticed the growing fascination modern animal iconography? Owl's at Anthropologie and a series of t-shirts with birds by Rogan. Jewelry with serpents, parrots, panthers, and wolves. And the return of the mythical unicorn.

But who will dethrone the mighty denim giraffe? Perhaps only Simon Doonan knows.