Selfridges is launching a new campaign to celebrate the power of quiet and see the beauty in calm among the crowds from January 7th to the end of February 2013.

The "No Noise" concept will feature the world's most recognizable brands, sans logos, in an exclusive Quiet Shop collection of minimalist design and de-branded products. The retail experience is based on Harry Gordon Selfridge's original "Silence Room" in 1909.

Within the designated space — shoppers will be asked to remove their shoes and hand over their cell phones. To facilitate the journey, customers can “find balance in this fast-paced world” via in-store meditation sessions guided by London based Headspace or by enjoying specially commissioned art installations designed to nurture the imagination.

Is quiet the an anecdote to retailing ubiquity or do you think that will lessism will continue its reign in 2013?