Reading a new study about how our preference for sweet foods and drinks can be attributed to genetics reminded us of this incredibly evocative packaging by Askinossie chocolate.  Each bar has it’s own unique narrative aimed at a varied demographic and flavor profile.

Storytelling is a powerful tool. Especially when researchers claim that 50% of our penchant for sweets is innate, not learned. Plus, one-size-fits-all descriptors are incredibly old-fashioned.

While some companies might shy away from such a narrow approach, we believe the Askinossie packaging assists customers in identifying what they truly want within the specialty category without marketing jargon and throwaway promises.