The Internet is not just about who you are, but where you are. 

And now, New York City is the first metropolis in the world to establish itself in the latest, and growing, online real estate narrative.  According to The Atlantic’s digital property, The Atlantic Cities, local businesses and residents with a "bona fide presence" in the city will be able to start registering for new web addresses ending in .nyc – like foodtours.nyc, or vintageshopping.nyc.

These new, covetable domains will be open to a wide range of personal and professional entities – from government entities and nonprofit organizations to independent businesses and local residents. This expansion is the perfect example of the melding of three trends: Global Locality, Smart Commerce, and Life Story Labeling.

Stacy Bennett, principal at Bennett Marketing Group, explains the benefits of .nyc in an ever-expanding World Wide Web.

"The expansion of top level domains is interesting on two levels:

1. It broadens the availability of top level domains. Obvious, but true, nonetheless.
2. It leverages the strength of Mobile and the fact that Mobile Search is strongly driven by location-based Search: the number of local searches on a mobile device quadrupled in 2012 and that trend will continue. Coupled with the facts that of the 30 billion annual mobile searches, about 12 billion are local searches, and that local mobile searches (85.9 billion) are projected to exceed desktop searches (84 billion) for the first time in 2015, this will be a powerful local marketing tool for your digital marketing program.“ 

We love how programs like this allow individuals the opportunity to design and develop networks that leverage cultural trends.