For as much as the French love quality food and markets, it always seemed a little shocking that Picard was so popular. Then we took a peek into the boutique frozen food store and began to understand the niche they fill. 

Unlike large American grocery stores, Paris is composed of smaller retailers and public markets that meet the demands of a city. So, with frozen as the backbone to freshenss, Picard meets demand in the marketplace with easy options that work well for family gatherings, events, or parties. In particular, the canapé and hors d’œuvre options are extensive in quality and quantity. 

Additionally, the merchandising is minimal with colorful packaging that leverages freshness in products that are not available throughout the season. The stores aisles easy to naigate and the stores market to the needs of events rather than day-to-day shopping.